preekolari’s posterous

A design philosophy and a network of like minded businesses.

http://www.roughluxe.com/philosophy.php

Rough Luxe is a new way of looking at luxury as part of time and not only part of an object of consumption. Luxury is an enriching personal experience and not only an ownership or consumption of an expensive object. Therefore, the Rough Luxe definition of luxury is: Time for reflection, personal encounters with people, nature, architecture and environment as well as food and social and cultural experiences linked to geographic locations.

When economies go downhill, people indulge in small ticket items that make them feel good.
 
This was coined by Leonard Lauder when he noticed that lipsticks sales went up during tough economic times. Women were looking for frugal ways of indulging and showing off. For example, in the months following the September 11 terrorist attacks, lipstick sales doubled.
 
http://en.wikipedia.org/wiki/Lipstick_index

What does this say. Small luxuries...Companies selling small indulgances will do very well